Through a combination of positive health promotion campaigns and behaviour change products, we support any individual to change their relationship with alcohol, whether that relationship means abstaining, taking a break, or simply understanding how to have a healthy relationship with alcohol.
Four in five Australians believe we have a problematic relationship with alcohol that needs to change. Hello Sunday Morning delivers campaigns to reduce stigma around alcohol and encourages people to consider their relationship with alcohol. For those that need extra support to change, we have developed a behaviour change program called Daybreak, the world’s leading online support community of people working together to change their relationship with alcohol in an anonymous, safe, and secure environment.
The program offers peer support from a like-minded community, tailored experiments for you to replace old habits with healthier alternatives, and access to trained health coaches to build a personalised strategy for you. No matter how busy you are or where you live, Daybreak is accessible at any time on a smartphone with no waiting lists, so you can get the support you need when you need it.