Hello Sunday Morning is a movement
towards a better drinking culture
Hello Sunday Morning was born in 2009 when Chris Raine undertook a year-long experiment to change his relationship with alcohol. A nightclub promoter at the time, Chris blogged about the challenges and successes of this experiment when he woke up hangover-free every Sunday Morning, signing off with,
“Hello, Sunday morning!”
First extending the challenge to his flatmate, by 2014 Hello Sunday Morning had grown into the world’s largest online community of people supporting each other to change their behaviour around alcohol.
Our vision is a world where drinking is an individual choice, not a cultural expectation. A world where confidence and identity aren’t measured in standard servings. A world of fewer hangovers and unforgettable Sunday mornings.
Learn More about what makes a healthy relationship with alcohol.
In the last 7 years
from the community
We value relationships
“We are defined by the quality of the relationships in our lives. The best relationships can take us to great heights while the worst relationships can drag us to new lows. Our relationship with alcohol is no different.” - Chris Raine, CEO and Founder
Four in five people believe we have a relationship with alcohol that needs to improve.
Hello Sunday Morning’s mission is to provide everyone with immediate access to the tailored support they need to understand and change their relationship with alcohol.