Hello Sunday Morning is a movement
towards a better drinking culture

Hello Sunday Morning was born in 2009 when Chris Raine undertook a year-long experiment to change his relationship with alcohol. A nightclub promoter at the time, Chris blogged about the challenges and successes of this experiment when he woke up hangover-free every Sunday Morning, signing off with,
“Hello, Sunday morning!”

First extending the challenge to his flatmate, by 2014 Hello Sunday Morning had grown into the world’s largest online community of people supporting each other to change their behaviour around alcohol.

Our vision

Our vision is a world where drinking is an individual choice, not a cultural expectation. A world where confidence and identity aren’t measured in standard servings. A world of fewer hangovers and unforgettable Sunday mornings.

Learn More about what makes a healthy relationship with alcohol.

In the last 7 years


We value relationships

“We are defined by the quality of the relationships in our lives. The best relationships can take us to great heights while the worst relationships can drag us to new lows. Our relationship with alcohol is no different.” - Chris Raine, CEO and Founder

Four in five people believe we have a relationship with alcohol that needs to improve.

Hello Sunday Morning’s mission is to provide everyone with immediate access to the tailored support they need to understand and change their relationship with alcohol.

Our services

Our online program - Daybreak - provides early intervention support to any Australian who wants to change the way they drink. Daybreak has no waitlists and is accessible from anywhere and at any time. Daybreak is addressing the growing demand for alcohol support, currently more than double the available supply through the public health service. Daybreak combines the science of behavior change with our six years of learning from the Hello Sunday Morning community of over 125,000 members.

We also run national, local and workplace marketing campaigns using the Hello Sunday Morning brand. These campaigns spark conversations around our drinking culture and reduce the stigma associated with reaching out for support to change the way we drink.

Become part of the world’s leading online support community of people working together to change their relationship with alcohol in an anonymous, safe, and secure environment.


Our ambassadors

hello sunday morning talitha

Talitha Cummins


“I first met Chris when I interviewed him in Brisbane six years ago. He was so passionate about this program, it was infectious. I knew I wanted to try it. I was sick of not remembering nights..

hello sunday morning nick

Nick Buchanan

Professional Cricketer

“Nick is a Professional Cricketer for the Queensland Bulls and the Brisbane Heat, and is a part-time model. Over his 5-year sporting career he has suffered from a number of injuries requiring major...


Hello Sunday Morning is the go-to resource for content related to alcohol and our drinking culture. For media inquires please contact info@hellosundaymorning.org

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