Hello Sunday Morning wouldn’t be possible without the generous support of our partners. Spread across Government, Philanthropy and Business, our partners are committed to changing the world’s relationship with alcohol.

Hello Sunday Morning has got to where it is now thanks in large part to our trusted corporate partnerships. We are proud of these achievements and celebrate several multi-year partnerships with iconic brands such as Vodafone Foundation, NIB Foundation, Macquarie Group Foundation, and Google. Partners phone number: 1300 403 196.

How we have benefited our partners
  • Vodafone Foundation has a mission to harness mobile technology for health outcomes. In partnership, we developed our first mobile health app and ran several internal staff engagement campaigns.
  • nib foundation aims to make positive improvements to the mental health and social wellbeing of Australians. Working together, we have built health coaching into our behaviour change program, Daybreak.
  • Macquarie Group Foundation’s vision is to improve community capacity and increase economic mobility. Through this partnership, we have been empowered to integrate with Australia’s health system and achieve scalability of our services.
  • Google, global leaders in machine learning, are working with us to harness the technology they know so well to provide tailored support for the individuals that come to us seeking help.

What excites us about working with our corporate partners is the customised approach we take to each partner based on their strategic objectives. Each conversation is unique, providing a unified platform for self-reflection, engagement, brand and value alignment.

  • 70% of staff who engage with us reassess their relationship with alcohol.
  • 80% of staff are likely or highly likely to recommend us to friends, family and colleagues.

Our most rewarding collaborations have involved workplace culture change, staff engagement, workshops, training, and the integration of health services that support existing employee assistance initiatives.

Our partnerships have produced measurable business outcomes in earned media and awareness; co-branded national marketing campaigns; skill development and retention; and encouraged and promoted diversity and thought leadership.

“Our partnership of four years and counting has been very rewarding. We are impressed with the vision, passion and dedication of Hello Sunday Morning to tackle a serious issue affecting Australians – in a way that is refreshing and engaging. We are excited to continue our support of this, one Sunday at a time.”

– Michael Stanley, Vodafone Foundation Chairman

Government Partners


In 2013, Hello Sunday Morning joined forces with VicHealth for a three-year partnership aiming to up the ante in Victoria, and change the culture of drinking, particularly among young people aged 16-29. This partnership has evolved to include an Emergency Department screening project in 2016 and in 2017 a project focused on shifting the Victorian drinking culture by calling upon those who are concerned about family or friends to speak to their loved ones.

Medical and Research Partners

University of Queensland

In 2015, The University of Queensland conducted research on the online self-expression and experimentation as ‘reflectivism’: using text analytics to examine the participatory forum Hello Sunday Morning. In 2014, The university also conducted a profile of the demographics, goals and alcohol consumption of participants in Hello Sunday Morning, an online forum discussing experiences in abstaining from alcohol.

Corporate Partners

Hello Sunday Morning won the 2016 Google Impact Challenge, a grant that will allow us to further develop our Daybreak app and provide individualised treatment tailored to a person’s needs and goals, reaching hundreds and thousands of people who might otherwise be unable to access help.

In 2015, Hello Sunday Morning was awarded Macquarie Group Foundation’s Social Innovation Award. The grant will allow us to integrate our programs into the existing medical and health care system in Australia. With Macquarie Group Foundation’s support we are working closely with GP’s, hospitals and treatment centres across Australia to improve access to life-changing digital health options.

Hello Sunday Morning receive funding from the nib foundation to develop, implement and launch two smartphone apps to support 18-30 year olds to change the way they consume alcohol. We work together to combine the best in health promotion and technology and give young people the tools to blog, share and track their experience and goals.

Since 2015, Hello Sunday Morning and Vodafone Foundation have been helping people ditch the hangover and change their relationship with alcohol. Vodafone Foundation have a mission to invest in mobile technology that can tangibly improve the health of Australians, and have supported Hello Sunday Morning to create two mobile apps which have supported over 50,000 people.

Philanthropic Partners

The Harold Mitchell Foundation

The Harold Mitchell Foundation works directly with HSM to report on the numbers of people who commit to a period of sobriety and help share their stories of change. This funding will assist in launching Hello Sunday Morning on a national playing field, complementing top-down government campaigns with an effective grassroots movement.

The Ian Potter Foundation

Hello Sunday Morning has been working on a community wellbeing program with The Ian Potter Foundation to pilot a university-based Hello Sunday Morning project at the University of Queensland and University of New South Wales.

Dentsu Aegis

Over the past three years, Hello Sunday Morning has been supported by Dentsu Aegis through the provision of advertising across the country. We have taken our brand from being known by a few people in Brisbane to 17% national brand awareness (nearly 30% for under 30 year olds). Dentsu Aegis has been able to secure us over $1million in free air space for our TVC that was masterfully produce by Get George and created by Chris & Geoff.


This year, and every year since 2011, KPMG have graciously supported our organisation by completing our annual charity audit at minimal cost. We need to thank Matthew Gray and his team in particular for their work and continual patience and advice in helping us improve the financial governance and good practice of the charity.