Our Story

Hello Sunday Morning is an organisation, based in Sydney, Australia. Our mission is to change the world’s relationship with alcohol, one Sunday at a time. 

Hello Sunday Morning was born in 2009 when now CEO, Chris Raine, undertook a year-long experiment to quit drinking. A nightclub promoter at the time, Chris blogged about the challenges and successes of this experiment when he woke up hangover-free every Sunday Morning, signing off with, “Hello, Sunday morning!” First extending the challenge to his flatmate, by 2014 Hello Sunday Morning had grown into the world’s largest online community of people supporting each other to change their behaviour around alcohol. 

This community has now merged into our key offering –  a program called Daybreak. Daybreak is helping people to change their drinking habits one day at a time. Daybreak is a digital service that people can access through either an app or the web. It provides an anonymous and supportive environment for consumers to set alcohol change goals and to then work with health professionals to achieve them.


Hello Sunday Morning’s Work Culture

“Building a great organisational culture is like creating a master stock – they are very fragile, constantly changing under the pressure of progress, and you have to stay brave enough to add ingredients that evolve it to the current situation. You have to get the balance right. Without keen taste buds for what is really going on, and the willingness to take risks, they can quickly go very stale or very sour. But, when you get the balance right, cultures become the essential foundation of doing great work.

Our culture at Hello Sunday Morning is one that is always changing; it hasn’t always been amazing but I have come to learn that it is the most important thing about my job. We are now a team of 16 people with the responsibility of supporting the largest online community in the world for people looking to change their relationship with alcohol. But without a great culture, none of it matters …”

– Chris Raine, Hello Sunday Morning founder and CEO. (Read the full story)

The Hello Sunday Morning Team

  Hello Sunday morning team


Our Ambassadors

Talitha Ambassador

Talitha Cummins


“I first met Chris when I interviewed him in Brisbane six years ago. He was so passionate about this program, it was infectious. I knew I wanted to try it. I was sick of not remembering nights, hangovers and relying on alcohol to give me confidence. Before I met Chris I was a big drinker. But it took me four years before I was brave enough to attempt life without it. Now I’ve stopped drinking permanently. To say it has changed my life is an understatement. I want to show others how it can change theirs.”

Nick Ambassador

Nick Buchanan

Professional Cricketer

Nick is a Professional Cricketer for the Queensland Bulls and the Brisbane Heat, and is a part-time model. Over his 5-year sporting career he has suffered from a number of injuries requiring major operations. During this recovery time, his relationship with alcohol changed from casual drinker to something more serious. One particular alcohol fuelled night led him to reassess his relationship with alcohol which led him to becoming an Hello Sunday Morning Ambassador. After experiencing firsthand the binge drinking culture amongst Australia’s young professional sportsman, Nick is passionate about raising awareness and sharing his story.

Kram Ambassador



Aria-award winning, multi-platinum selling, all-round legend – KRAM, best known for his role in Australian band Spiderbait – joined Hello Sunday Morning as drummer, singer and co-writer in our ‘Don’t let the day get away’ campaign. As an iconic Australian at the heart of our rock culture, Kram is the perfect supporter of Hello Sunday Morning. He is a firm believer in the change the organisation is trying to make with a personal ambition to challenge Australians to think for themselves and find a more conscious relationship with alcohol.

Maz Ambassador

Maz Compton

Radio host

With equal doses of charisma and quick wit, Maz Compton has a proven track record as one of Australia’s foremost radio personalities and entertainment reporters. A leading authority and tastemaker in the music and youth genres, Maz has more than eight years’ experience on camera and on radio. A self-confessed adrenalin junkie with a love for snowboarding and boot-camps, Maz has a fearless approach to her life and work, always ready to tackle new challenges.

Shanna ambassador

Shanna Whan

CEO – Sober in the Country

Rural woman & national speaker/advocate Shanna Whan started a conversation five years ago in the outback with the simple hope of ‘helping a few mates.’ It’s evolved into a positive alcohol awareness conversation that is now a national charity impacting tens of thousands of remote Australians. She’s leading a shift to better health in the outback.

Tommy Ambassador

Tommy Franklin


Tommy Franklin got the nation up and dancing during his audition for Australia’s Got Talent in 2013 Caught up in the alcohol and drug scene when he was younger, Tommy started to dance as an escape and has been spreading smiles around the world ever since. Inspiring many to dance like no one is watching, Tommy hosted our first Hello Sunday Morning dance party in Sydney in 2017.

Our Board and Patron

Harold Patron

Harold Mitchell


Harold Mitchell is the founder of Mitchell & Partners and the former Executive Chairman of Aegis Media Pacific. Mitchell & Partners, the company he founded in 1976, is the largest media and communications group in Australia today, with a growing presence in New Zealand and across the Asia-Pacific region. In December 2000, he launched the Harold Mitchell Foundation to promote health and the arts in the community. The organisation has since provided over $6 million in grant funding to over 100 different organisations.


John Board

John Rogerson

Director at Avila and Co

I am most passionate about supporting Australian communities develop healthier cultures without the harm caused by all drugs – legal and illegal. Over 25 years’ experience in the alcohol and drugs field and most recently 10 years as CEO, Alcohol and Drug Foundation. Currently member of the Australian National Advisory Council on Alcohol and Other Drugs and Board Chair, Hello Sunday Morning. Extensive experience as CEO, Chairman, non-executive Director and Advisory Board Member for a range of State and Commonwealth Governments and NGO’s.

Chris Board

Chris Raine

CEO Hello Sunday Morning

I’m passionate about building technology that helps people improve the way they use drugs. As founder and CEO of Hello Sunday Morning – an organisation focused on building treatment software for alcohol misuse – my team has supported over 120,000 people and counting, making us the largest online community in the world focused on this issue. In 2016, we released Daybreak – an app to help people drink less with clinical support and tailored behaviour change programs. My mission is to build teams and partnerships that harness the best technology available to help people use the right drugs for them in the right doses.

Brian Board

Brian Graetz

General Manager, Health at Paul Ramsay Foundation

Brian has held held senior leadership positions across the philanthropic, not-for-profit, government and university sectors. As Deputy CEO at beyondblue, Brian oversaw large and nationally significant programs supporting the mental health of children, young people and families. He also led beyondblue’s research, evaluation and policy areas.Brian is known as an effective leader who enjoys working with others and takes a practical and positive approach to addressing challenges. He is recognised for his content knowledge, research expertise and strategic thinking skills.

Tony Board

Tony Graham

Head of Product and Technology at Banking and Financial Services Group at Macquarie Group

I love building businesses and have a background that crosses both technology and business in the financial services sector. I believe in empowering those around me to realise their ideas and goals, both professional and personal. I sit on the Executive Committee of Macquarie’s Banking and Financial Services Group, which comprises our retail banking and financial services businesses in Australia. We are striving to be Australia’s number one digital bank providing innovative and tailored financial services for our customers and partners, assisting Australians to create wealth, simplify their financial affairs and achieve their financial goals.

Tim Board

Tim Duggan

Publisher & Co-Founder at Junkee Media

Tim Duggan is the Publisher and Co-Founder of Junkee Media, one of Australia’s most innovative new media companies reaching over 4 million people each week. In 2016 Junkee Media was acquired by the ASX-listed oOh!media. Junkee Media’s titles include the influential media brands Junkee, Punkee and AWOL in partnership with Qantas. Junkee Media was named the Publishing Company of The Year at the 2018 Publish Awards, and under Tim’s leadership Junkee Media is the only company to ever be awarded Mumbrella’s coveted Media Brand Of The Year for multiple titles, Junkee and Punkee. Tim was named #1 on Startup Daily’s Young & Influential list and has been working in the digital space for almost two decades, specialising in digital strategy, content and the intersection between brands and consumers.

Deborah Board

Dr Deborah Kuchler

Consultant, Speaker, Policy Advisor, Company Director

Strategic game-changer with a deep understanding of the role of ideas in achieving better organisational results for highly structured organisations (HSO’s) across multiple disciplines.For over 25 years Dr Deborah Kuchler has been a leader in convincing HSO’s that ideas are a lot bigger deal than they might imagine. She has led them to crank up their efforts and through mechanics suited to their complexity and mission, get enormous value from carefully selected and developed ideas focussed on the right opportunity and results. Her expertise and skills have been honed in complex health services, hospitals, government, corporations and universities and in getting them to collaborate to achieve more. 

Ishtar Board

Ishtar Vij

Director of Public Policy, Google Australia & New Zealand

Ishtar is a public policy and government affairs practitioner who has held senior roles in public policy, government relations and law in private firms and global is a ICT player. She is currently Director of Public Policy and Government Affairs for Google in Australia and New Zealand and she is also on the board of Next Wave Festival and a member of the Australian Institute of Company Directors.

Our Advisors

Advisors to Hello Sunday Morning

  • Ranya Alkadamani
  • Melanie Marks
  • Kate Tones
  • Oliver Bladek
  • Claudia Pratel
  • Murray Priestman
  • Dan Langelaan
  • Dr Chris Davis
  • Kristen Smyth